Another one of my responsibilities here at Design Soup is to supervise all stages of our design process. Our highly disciplined staff strives to meet expert standards which clearly set our designs apart from the competition. We believe the success of a website is largely determined by the following elements.
The way visitors navigate through your site should be intuitive and
seamless. Avoiding muddy, haphazard navigation is a key factor in your
site's effectiveness and value. Navigation scheming is an advanced skill
that we heavily invest in researching and developing to make our sites
better.
The way your site looks is very important. With the high level of competition
on the Web, it is imperative to give customers reasons to choose you
over your competition. A well-designed interface has consistent design,
layout, and color elements, in addition to high-quality graphic images
that are interesting to the viewer.
Your content's usability, readability, and spelling lend credibility
to your company and create consumer confidence. The content (text) in
your site should be relatively quick to download, of value to the reader,
grammatically correct, and clearly understood.
If your content is easy to find, easy to read and informative, people
will come to rely on you for the information you're providing. We know
how to group content efficiently in order to increase usability.
Your visitors should be able to find links to customer service, locations,
key personnel, phone numbers, services information, etc. directly from
your home page. We will design your site so that a visitor's experience
of it is favorable, and will ensure repeat visits by your targeted audience.
The "bottom line" for a successful website is that it is user-friendly
and a pleasure to visit. A visitor won't get past the first page if
the site is confusing, hard-to-comprehend, or difficult to navigate.
Our background in selling to mass markets enables us to create websites
that are user friendly.
You simply can't underestimate the effect of your site's graphic appeal
on your audience. The look of your website will become a "branding
element" for your company, along with your logo, advertisements, and
printed materials. Subconsciously, people will associate a higher quality
of products, better customer service, and perceive increased value of
your company if your site is professional looking and graphically appealing.
Design Soup never creates graphics that are jagged, fuzzy, poor in quality,
or inappropriate for your content. Our graphics are either custom illustrated
or created from the highest quality royalty-free photography and illustrations
available. Using Web-safe colors and small file sizes ensures that the
most visitors will see your site the way you want them to.
We create sites that are compliant with all major browsers so not to alienate any of your potential visitors.
If people have to wait too long for your information and graphics to
download, they'll leave before you get the chance to present your message.
We make sure that doesn't happen.
The first visible portion of your Web pages are often what "hook" people
into staying in your site so they can learn more. We know how to leverage
this space for maximum holding power.
All of the above elements should combine into the creation of a site
you feel represents your company with sophistication and style. At Design
Soup, creating a powerfully enrolling website and teaching you how
to use the Internet to it's full potential is our goal.
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